What is SEO and how can it increase your website traffic?

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SEO by definition

SEO is simply an acronym for Search Engine Optimization. Optimization in this case means to influence the content of your website online so that a preferred search engine will show the said content as a top result in an online search of selected keywords. Google is the most popular search engine and as result most web searches begin with it as the first step.

There are three parties involved in search engine optimization: the searcher, the search engine and the content creator. SEO therefore compels the content creator to have the search engine provide your content as a top result to the searcher.

According to Google, 67% of clicks from Google searches are from the first five results, it is vital that your results appear in the first page of a search engine results. Rarely do searchers ever get to the second page.

There are two types … Read More