Content Marketing Salary and Career Outlook
What’s it like to do the job in written content internet marketing? Is it a fulfilling job? Does it pay out perfectly? What’s the profession trajectory?
You definitely know your answers to these questions. But, until finally now, very little industry investigation has dived into written content promoting careers.
We established out to discover solutions. Our purpose is to help material entrepreneurs realize their prospects and positions – and enable companies produce significant roles and the sources and alternatives to retain them.
So, before this yr, we questioned content material entrepreneurs about their get the job done gratification, career advancement, and salary anticipations.
Extra than 1,100 written content industry experts had their say. You can read the whole tale – together with wage breakdowns by job, gender, and era – in the Material Marketing and advertising Profession & Salary 2023 Outlook (gated).
New @CMIContent study of #material professionals gives a 2023 outlook on professions and salaries, suggests @EditorStahl. #ContentMarketing Click To Tweet
Let us take a sneak peek at some of the intriguing findings.
You (primarily) like your content material marketing and advertising jobs
Far more than 50 % of the written content professionals (56%) inform us they’re very or very happy with their latest position.
A single content material marketer explains: “I can be resourceful even though becoming tied to small business influence. Content material promoting features the fulfillment and advancement of a resourceful job with the steadiness and payment of a company occupation. It is the finest of equally worlds, and it’s in some cases really hard to feel it is achievable.”
A further delivers this rationalization: “I really like looking at all the parts come with each other how fantastic terms and modern designs can have an effect on and affect people and audiences. And I appreciate working at the rear of the scenes, finding to turn the cogs of the content equipment.”
Gratification charges continue to be about the identical from millennials to Gen Xers to baby boomers. (We experienced way too several Gen Z respondents to report on their phase with self esteem.)
Of class, that’s not to say the task is easy. When requested about pressure levels, 24% of information marketers say they are “very” or “extremely” pressured.
24% of #articles marketers say they are really or very stressed, according to @CMIContent #exploration by way of @EditorStahl. #ContentMarketing Simply click To Tweet
One particular study taker points out, “The pace of work can be relentless. Just when you’ve completed one huge venture, an additional is ideal driving it.”
And some kudos go to employers. A major the vast majority (74%) reported they sense their employers care about their stress stages and mental wellbeing.
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You’re very well educated – and eager to find out a lot more
Between the surveyed team, a single in a few has a master’s, doctorate, or one more sophisticated degree. As you almost certainly know from your and your colleagues’ job pathways, individuals appear into information advertising from several backgrounds (some arrive from a number of fields), which include:
And content material entrepreneurs are keen to expand their understanding base:
- Around 45% want to advance their skills in Search engine optimisation, info analytics, viewers advancement/segmentation, and integrating new technologies.
- 40% clearly show desire in honing their composing and editing abilities.
- One particular in 3 wants to hone their audio and video capabilities (filming, editing, and generation).
Material marketers obviously rank significant on the “digital dexterity” scale – the capacity to find out new capabilities and adapt to new environments. Which is a signal of an adaptable, resilient workforce ready to meet up with regardless of what the upcoming delivers.
As Jean-Marc Laouchez, president of the Korn Ferry Institute, suggests in a Computerworld short article: “Constant mastering – pushed by the two employees and companies – will be central to the foreseeable future of get the job done, extending considerably past the common definition of discovering and enhancement.”
And nevertheless, lots of content marketers are looking for new positions
Written content marketers like their jobs and are prepared to master. And nevertheless, most (57%) say they program to uncover an additional posture in just the next calendar year or are uncertain about their up coming measures.
Searching at it from one more angle: Only 43% say they will not be looking for a new occupation in the next year.
Only 43% of #articles entrepreneurs say they won’t be on the lookout for a new position in 2023, according to @CMIContent #exploration by means of @EditorStahl. #ContentMarketing Click on To Tweet
What’s driving this restlessness? Is it a persistent echo of the Terrific Resignation? Or a wave of “quiet quitting” in content material marketing and advertising?
I don’t consider so. As a substitute, the exploration details to something at the heart of content material advertising and marketing careers.
Content internet marketing lacks a obvious profession route
The knowledge highlights a troubling phenomenon: Only 23% of content material entrepreneurs say they have a apparent path for progression within their latest corporation.
Almost all the rest (69%) say they ought to leave their firms to advance or merely simply cannot visualize the route ahead. (A tiny share – 8% – say they’ve achieved the pinnacle of their professions and are not looking for development.)
This isn’t a new phenomenon. Robert Rose, our main approach advisor, has written about this problem: “Content advertising and marketing is increasing exponentially. But the progression ladder for information practitioners is missing most of its rungs.”
Firms that don’t deal with the content advertising profession ladder will battle to continue to keep these extremely educated, adaptable workers.
Where by to?
Written content marketers want greater-outlined career paths and are eager to progress their skills. So, the place to get started nurturing their ambitions? With dialogue.
If you’re an individual contributor on a content staff, communicate up about your requires and would like.
If you are a staff chief, include your resourceful, results-driven pros in open up, honest conversations. Invite them to enable form their profession paths dependent on their aspirations. Then partner with HR and executive leadership to supply what they want to realize their plans.
Right after all, investing in their upcoming also pays off for the manufacturer.
Written content Marketing and advertising Profession & Wage 2023 Outlook delivers additional insights into:
- Information marketers’ profits
- Special occupation priorities by age and gender
- Advice on how corporations can recruit and retain the greatest written content advertising and marketing talent
I hope you are going to down load the e-e book to learn additional. In the meantime, I’d enjoy to listen to from you. How do these conclusions align with your working experience? What would you tell the following generation about written content advertising as a job? Allow me know in the remarks.
Go over impression by Joseph Kalinowski/Content Internet marketing Institute
